Posted by: pkab | 20 June 2008

The Medici Effect

By: Luciano Passuello

The Medici Effect - Mind Map

In this post, I (Luciano) present a mind map of the book The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures, along with a quick review of the book (to skip directly to the mind map, click here).

Step Into the Intersection

In The Medici Effect, author Frans Johansson explores one simple yet profound insight about innovation: in the intersection of different fields, disciplines and cultures, there’s an abundance of extraordinary new ideas to be explored.

Putting together ideas from different areas — ideas that were always seen as completely apart — can easily generate an explosion of new ideas. And since the best way to have great ideas is to have lots of ideas, the best chances for innovation are at those intersections.

The book makes a case for learning broadly and the importance of keeping a curious attitude. This comes as an inspiring invitation to explore other areas than our own and as a reminder to always pursue our ‘side’ interests.

Johansson shares many interesting stories of cross-pollination between disciplines, as he does in his blog. Ecologists helping logistics experts to plan truck routes more efficiently, or astronomers unintentionally unraveling old ecology mysteries: the intersections are literally everywhere.

Idea Generation and Execution

What I really like about this book is that it doesn’t focus solely on the dynamics of generating innovative ideas: it goes on to discuss the implementation of ideas. All of us have great ideas every now and then. However, a great idea alone is never enough for true innovation: the bottleneck for innovation usually lies in executing your ideas.

And that is largely because there are many psychological barriers associated with pursuing novel ideas: fear of failure, social rejection, or risking one’s reputation — just to mention a few. Discussing these barriers and giving tips to overcome them makes the book even more practical and useful.

Interested? Get It All for Free.

Great news: Nicely for us, author Frans Johansson made the full book available as a free download in his website. If you don’t mind reading on the computer screen, you can’t miss the opportunity to read a great book for free.

As for the book summary, here it is in three flavors:

The Medici Effect BookGet the mind map for The Medici Effect:

Source: LiteMind

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